About the Shop

Established in 2003, we stock contemporary collections from some of your favorite labels as well as some that are harder to come by.  Owner Dana Sanders Souther has built a strong reputation over the years for curating a well-blended selection of classic and trendy to help her clients build wardrobes that have longevity as well as seasonal freshness.  Fourteen years later, we are going strong!  In addition to curating lasting wardrobes for women, Terra now houses Terra Tots and The Botanic Shop at Terra.


Featured over the years in Lucky Magazine, Town & Country Travel, Harper’s Bazaar, The New York Times, Sunset, Snow, Jackson Hole Magazine, JH Style, and also recognized by Elle as one of the 50 Top Boutiques in the country, we have come to be known as one of the best in the area with reach well beyond our small town location.

About Dana

Dana Sanders Souther, Owner

With degrees from The University of Pennsylvania, Dana moved to Jackson Hole from her hometown in South Florida in 1997.  Working in the world of real estate, she chose to take a leap of faith and launch Terra in 2003.  Her mission was simple:  bring wearable, contemporary items to an area still on an upswing and therefore with few resources.


Dana and her husband live full time here in Jackson Hole, and she is in the shop almost every day!  Terra’s incredible staff will make you feel like an old friend from the moment you walk through our door and will be just one reason to return to our little town year after year.



We welcome you to town!